Efter råd från min vän och kollega Richard så byter jag härmed språk till engelska - mest för att enklare kunna integrera bloggandet i mitt arbete. Och hans tydligen.

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So, I found an interesting report on how US mainstream news media portrays new tehnologies as a meaningful discourse in everyday life.

The results show a how "the most prevalent underlying message about technology’s influence has been upbeat—the notion that technology is making life easier and more productive. Nearly a quarter of all technology stories studied from June 1, 2009, to June 30, 2010, conveyed this idea. But that was closely followed by the sense that with that convenience comes risk—to our privacy and particularly to our children—which made up nearly two-in-ten stories, according to the study"

The study also includes results on media coverage of major companies (Apple, Google, Microsoft etc) - and shows how a the spectacular events when Apple is launching och remaking new products has payed off when it comes to media attention.

The PEW-report (published here through journalism.org) can be viewed here:

http://www.journalism.org/analysis_report/when_technology_makes_headlines